C4 Energy debuts Millions energy drinks

Blonde Sheep Licensing has secured a deal for C4 Energy to launch a line of Millions energy drinks.

The drinks come in two of the sweet brands bestselling flavours, Bubblegum and Strawberry, with product launching this month.

“We are thrilled to partner with Millions to bring an entirely new level of flavour innovation to our loyal customers – as well as attracting new consumers to the C4 Energy brand who perhaps remember Millions from growing up,” said Paul Coppin, C4 Energy’s marketing director for Europe.

“With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers active lifestyles, whether that be in or out of the gym.”

Natasha Dyson, founder and CEO of Blonde Sheep Licensing, added: “The partnership with C4 Energy expands Millions presence in the nutritional supplements and energy category. We can’t wait to see how this collaboration inspires and energises individuals on their fitness goals.”