CAA Brand Management signs as licensing agency for Dr. Seuss Enterprises in Latin America

CAA Brand Management has signed a multi-year agreement to become the licensing agency for Dr. Seuss Enterprises in Latin America.

CAA Brand Management will oversee Dr. Seuss Enterprises’ existing consumer products partnerships throughout the region, in addition to growing the brand’s portfolio into new categories.

“Our mission at Dr. Seuss Enterprises is to educate and entertain generations around the world,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.

“This significant entry into LATAM is an important step in furthering this goal. We are confident that CAA will be successful in translating our characters, stories, and life lessons into meaningful products and collaborations.”

Noah Gelbart, President of CAA Brand Management, added: “Dr. Seuss’s beloved stories and characters have delighted people of all ages for many generations.

“We see a tremendous opportunity to further extend the licensed program within the burgeoning LATAM market through the creation and execution of new and innovative storytelling collaborations across the world of Dr. Seuss.”