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The name change comes as CAA acquires full ownership of the business.
Creative Artists Agency has acquired full ownership of the business of brand management agency CAA-GBG.
CAA’s newly named CAA Brand Management division will immediately be integrated into the day-to-day operations of the agency and is to be co-led by Perry Wolfman and Noah Gelbart.
“We are extremely proud of the work our team has done, and continues to do, on behalf of our clients,” said Wolfman and Gelbart.
“Integrating CAA Brand Management into the day-to-day operations of the agency will provide us unique access to CAA’s resources and relationships, which will amplify our efforts globally.”
CAA Brand Management currently manages programs for brands including Budweiser, Coca-Cola, Jaguar Land Rover, the Bob Marley Estate, Minecraft, Netflix and more.
“Our clients are always looking for new and innovative ways to engage with audiences, be it through their stories, their passions and priorities, or their values and beliefs,” added Kevin Huvane, Co-Chairman at CAA.
“This talented group of executives have built award-winning branded programs, and we are excited to bring their expertise in-house.”
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