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“Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it,” said Ashleigh Amos, Head of Brand Experience and Partnerships at Camden Town Brewery.
Camden Town Brewery has launched a Marmite beer.
To create the limited edition Camden Marmite Ale, Camden started with a combination of pilsner, Munich, Perle hops and smoked Rauch malt. The brewers then added Marmite, resulting in a smoky, Marmite-infused ale with a medium body and clean finish.
“We couldn’t be more excited to bring all the lovers out there this brand new beer,” said Ashleigh Amos, Head of Brand Experience and Partnerships at Camden Town Brewery.
“As lovers ourselves, joining forces with Marmite is an amazing opportunity to really show off our brewing credentials. We immediately got to work on how we were going to bring the rich, smoky flavours alive, while keeping the freshest tasting beer our Camden lovers recognise.
“Marmite is such an iconic brand that’s been dividing the nation for over 100 years, so we couldn’t think of anyone more iconic to launch a collaboration beer with. Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it.”
Sophie Allan, Brand Manager at Marmite, added: “Marmite fans love it when we surprise them and put their favourite yeasty spread into new products, and this will be no exception.
“Strictly for our over 18 fans only, with the help of our friends at Camden Town Brewery they’ll be able to enjoy the distinctive taste of Marmite in an ale. It’s no secret that our favourite toast-topper originates from brewer’s yeast, so we’ve simply gone full circle and put Marmite back into beer. Whether you’re a lover or a hater, this distinctive Camden Marmite Ale will be one your tastebuds will remember – cheers!”
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