CAMP readies Mickey & Friends experience

An interactive Mickey & Friends experience is coming to CAMP’s flagship New York store in May.

Mickey & Friends x CAMP: An Extra Big Adventure is the first of several Disney-themed experiences that CAMP will launch in 2022.

“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” said Ben Kaufman, CAMP’s Co-Founder and CEO.

“There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”

The narrative-driven experience will see guests ‘climb, slide, bounce, and dance their way through a unique themed environment’.

Stephanie Young, President, Disney Consumer Products, Games and Publishing, added: “Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures.

“By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience.”