Campbell’s teams with CAMP for soup-scented candles

Soup brand Campbell’s has teamed with CAMP to launch two soup-scented candles.

The limited edition candles come in two scents – Tomato Soup & Grilled Cheese and Chicken Noodle Soup – and each comes with a Winter Warmup Guide that features activities for parents and kids to do together.

The Tomato Soup & Grilled Cheese candle features ‘notes of roasted tomato, peppercorn and gooey grilled cheese’, while Chicken Noodle Soup candle features notes of ‘savoury chicken, cloves and buttery crackers’. Once the candle has fully burned, a miniature Snowbuddy keepsake is be revealed.

“No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages.

“After spending last winter season preserving snow days, Campbell’s is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell’s soup-scented candles with the Winter Warmup Guide is the perfect recipe for a day of wintry fun!”

Tiffany Markofsky, CAMP’s Chief Communications Officer, added: “When we create experiences, we focus on whole family fun! Campbell’s knows the importance of bringing families together and CAMP answers the question of what families should do together.

“These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible and even ice fish indoors!