To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“We consistently help around 400 cats a day and the money raised from these sales will mean we can help even more,” said Richard Howard, Cats Protection’s Corporate Partnerships Manager.
Cantilever Media has partnered with animal welfare charity Cats Protection to launch a range of co-branded The Amazing Maurice products.
Based on the upcoming Sky Original animated film, the Cats Protection x The Amazing Maurice range will span jigsaws, stationery, socks, mugs and branded bags.
Elsewhere, Blu Goblin will soon launch a handmade Amazing Maurice sculpture standing 30cm tall, in support of Cats Protection, while a live concert performance of the film will also raise funds for the charity.
“We’ll be selling exclusive Amazing Maurice merchandise through our network of over 100 charity shops,” said Richard Howard, Cats Protection’s Corporate Partnerships Manager.
“We consistently help around 400 cats a day and the money raised from these sales will mean we can help even more. We’re delighted that we’ll be working together to spread the word about good welfare to give all cats a better quality of life.”
Andrew Baker, producer at Cantilever Media and CEO of Cantilever Rights, added: “We are thrilled to be collaborating with Cats Protection on this range of products for the launch of The Amazing Maurice.
“We have an eclectic and exciting plan of initiatives which we hope will raise awareness of the film and the incredible and vital work that the organisation does to improve the lives of cats across the country.”
The Amazing Maurice will be released on Sky Cinema for Christmas 2022 and as a theatrical release in cinemas worldwide.
Enter your details to receive Brands Untapped updates & news.