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“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote.
Asmodee Entertainment has partnered with Pollard Banknote to launch printed instant lottery tickets around Catan and Ticket to Ride in the US and Canada.
“Catan and Ticket to Ride are incredibly strong brands and perfectly fit within Pollard Banknote’s already strong licensing portfolio,” says Asmodee Entertainment’s Licensing Manager, Alexander Thieme.
“I’m excited to see how a powerhouse partner like Pollard Banknote will expand the product offerings to fans and introduce our wonderful brands to new fans along the way!”
Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote, added: “Board game adaptations have historically been well-performing standouts in the instant ticket category.
“The addition of Catan and Ticket to Ride to our licensed line-up is a real coup, and we’re excited about where we can take these brands together with our clients. They’re undeniable cultural forces we’re confident will appeal to new and seasoned instant game players alike.”
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