90 years of MONOPOLY
Hasbro’s Colin Cronin on going ‘beyond the board’ when crafting MONOPOLY experiences
Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.
Anne Marie Horne – Senior Global Creative Director at Hasbro – on balancing innovation with nostalgia on classic brands
“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.
Hasbro’s Matt Proulx discusses unlocking the magic of MONOPOLY across global experiences
“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.
“We’ve got some exciting things planned!” Hasbro’s Brian Baker on celebrating 90 years of MONOPOLY
Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.