Mark Ayers on why Spitfire Audio and BBC Studios teamed up to license The BBC Radiophonic Workshop

Sounds impossible! Mark Ayers explores the BBC Radiophonic Workshop’s rise, fall… And rise again!

Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

Louise Simmonds talks retail relationships, style guides and the potential of the wellbeing sector

“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.

Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard

John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.

EXG Pro’s Alan Fenwick on the rise and rise of Cable Guys

Alan Fenwick, CEO and Co-Founder at EXG Pro, on the origins of the company, the success of Cable Guys – and knowing when to kill an idea.

Daisa Design’s Florence Hannath on the licensing potential of Fingley World

Florence Hannath – Director of Daisa Designs – discusses Innovate UK’s investment and licensing opportunities for Fingley World.

Freelance creative Danny Heffer talks trade show highlights – and why heritage brands might be missing a trick…

“I think stands that create retail-like environments really work”: Danny Heffer reports back from London Toy Fair and Spring Fair.

Gordon Morrison – CEO at the Association for Cultural Enterprises – discusses the power of licensing

The Association for Cultural Enterprises’ Gordon Morrison discusses their aims, ambitions and services for members.

Skybound Entertainment’s Garima Sharma on the rise and rise of Invincible

Garima Sharma, VP of Licensing and Partnerships at Skybound Entertainment, on what gives a comic ‘brand potential’ – and why Invincible continues to resonate.

The Pokémon Company International’s Mathieu Galante on the rise and rise of the iconic brand

In conversation with Licensing Director EMEA at The Pokémon Company International, Mathieu Galante.

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