Interview
Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS
Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.
“It’s a partnership that brings out the best in both worlds”: Skechers’ design team on why TRANSFORMERS proved a natural fit
The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.
“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection
Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.
BBC Studios’ Nick Meikle takes us inside BBC Earth’s recent rebrand
Nick Meikle, Executive Creative Director at BBC Studios, on the time was right to refresh the look of BBC Earth.
Superga takes us inside the development of its Barbie footwear collection
The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.
Matt Reynolds, Managing Director of Little Brother Books, on licensing for annuals – and more!
What does Little Brother Books look for in a title? Managing Director Matt Reynolds lifts the lid…
Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter
Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.
Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like
Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.
Sesame Workshop’s Olexa Hewryk on giving Cookie Monster, Elmo and Abby a robotic revamp for Sesame Street Mecha Builders
Olexa Hewryk – VP & Head of Animation at Sesame Workshop – talks us through the origins of Sesame Street Mecha Builders.
As Magic Light Pictures turns 20, Marketing Director Marc Ollington reveals what’s next…
Marketing Director Marc Ollington discusses putting the magic in Magic Light Pictures.
Popular Articles
Mummy Pig's pregnancy to usher in "transformative new era" for Peppa Pig
DC x Sonic the Hedgehog crossover kicks off with apparel and comic book series
"Something timeless and widely loved...": Jo Lochhead on what makes a brand right for The Crafty Kit Company
Unilever and Disney launch Snow White collaboration across Comfort, Cif and Surf products
Hasbro teams with The Hershey Company for Reese's Furby Furblet
Upcoming Events
-
- Date: 20 May 2025
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
-
- Date: 24 June 2025
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
-
- Date: 24 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
-
- Date: 25 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
-
- Date: 26 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
-
- Date: 07 October 2025
- Location: Excel London
- Event: Brand Licensing Europe
