Interview

Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.

Karina Rhoden – Senior Creative Manager at Bulldog Licensing – discusses her route into licensing, and why she loves to work with the creators behind the brands.

Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Pigment’s Creative Director, Martin Powderly, on what makes Happy Jackson worth writing home about.

Stern Pinball’s Chief Creative Officer, George Gomez, discusses creating pinball machines for some of the world’s biggest brands.

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.