Interview
Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred
Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.
CAA Brand Management’s Richard Loveless discusses the importance of embracing a fan mindset
Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.
Carl Rush on how his creative agency – Crush – gained a reputation as safe hands for big brands
Crush Creative’s founder, Carl Rush, discusses how he got started… And what keeps him going!
Shaun the Sheep, The Gruffalo and the RNLI: Playpress’s Matthew Wright on what makes brands right for Playpress
Playpress founder Matthew Wright on what his family business looks for in a licence
Pink Key Licensing’s Richard Pink discusses what the Pan Am brand stands for… And why gin fits the bill!
Richard Pink reveals how Pink Key Licensing and Silent Pool Distillers made Pan Am gin a reality
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Karl Mizen – Creative Director at Numskull Designs – reveals the characters, thinking and design behind CosCups
Which IP fits the Coscups range from Numskull Designs? Creative Director Karl Mizen tells all…
Design_Lead_Play’s Darren Lee Phillipson on crafting toys for Gigantosaurus
With United Smile’s Gigantosaurus toy line being showcased at the LA Toy Previews, we caught up with the designer of the range – design_lead_play’s Darren Lee Phillipson.
Professor Puzzle founder Ben Meldrum on starting, growing – and the secret sauce that keeps them going
With 20 years in the industry, Ben Meldrum discusses great people, puzzles and products…
Paper Engine takes us inside the development of its Build Your Own paper toy kits
Paper Engine’s Keith Finch, Louise Clasby and Jason McKenzie on sustainability, Aardman and playing with paper.