Interview
Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration
We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.
Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster
We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.
Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing
Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients
Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream
Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.
How Pinfinity founder Caleb Paullus brings brands to life with enamel pins
Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!
MIZIZI’s Paakow Essandoh and Kenneth Obeng on bringing Black Panther and Coming to America into streetwear
We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.
The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes
From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs