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“Our partnership with Sphere on The Wizard of Oz at Sphere is a great example of pushing the boundaries of generative AI to deliver exciting new experiences for audiences,” said Thomas Kurian, CEO at Google Cloud.

“We’re excited to bring these cultural icons to life in a way that speaks to both longtime fans and new collectors,” said Jackson Aw, CEO of Mighty Jaxx Group.

“I am confident that this is the start of a long and fruitful partnership with Jasen and his team,” said David Sprei, Commercial Director at Penguin Ventures.

“A Sesame Street-Bluey collaboration is the perfect way to provide entertaining and engaging content to fans of both popular series,” said Jenny Gioia, VP of Content and Programming at Sesame Workshop.

“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.

“We were inspired by Reiss’s creative vision and are thrilled to see how beautifully our historic illustrations have been reimagined,” said Christa Boeke, Vice President of Licensing at NYBG.

“With the future content plans just getting bigger, we collectively believe that there’s no better time to start building a consumer products business,” said Michael Connolly, Founder and CEO of Retail Monster.

“It’s been incredibly refreshing to see Abrand Jeans’ fresh perspective on designs that are at the heart of Rip Curl’s DNA,” said Rip Curl’s Head of Men’s Design Casey Egan.

“The trail will delight and inspire the residents of Newcastle – as well as raise valuable funds for St Oswald’s,” said Thomas Merrington, Creative Director at Penguin Ventures.

The direction has been released through two themed design packs for the global market, and a specialised packaging guide for the East Asian market.