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Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

Vodka launch marks the second collaboration between the two firms, following Brewdog’s Candy Kittens IPA.

The Heinekicks sneaker has a bottle opener in the tongue and Heineken beer injected into its sole.

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

“With American Psycho, fans get to put themselves in the shoes of Patrick Bateman, one of the most interesting characters to come out of cinema in the past 22 years,” said Scott Gaeta, President and Publisher of Renegade Game Studios.

“Never before has the fanbase been able to experience – and taste – the franchise in such a way,” said Dave Tovey, Head of Tinderbox at Beanstalk.

“As the conversation surrounding sustainability within the retail and consumer product sectors deepens, so too has our commitment to supporting the journey of our community,” said Autumn Fair’s Event Director, Daniel Mayhew.

“We have poured all of our 173 years of beer and brewing knowledge into creating Ashmolean Ale which we hope will help refresh and inspire minds in equal measures,” said Hook Norton’s Head Brewer and Managing Director, James Clarke.

“The opportunity to create a bespoke blend is a privilege and the aim was to capture the essence of the Museum with tea,” said Tea Team founder Valerie Diderichs.

The event will feature panel discussions, cast meet and greets and an evening dance party hosted by DJ Kristian Nairn who played Hodor in the show.