News
SpongeBob SquarePants’ Mr Krabs stars in Envestnet campaign
The campaign invites financial advisors to dive into Mr. Krabs’ imagined finances through Envestnet’s next-generation Client Portal.
Penguin Ventures welcomes Zoe Smith as Senior Category Manager, UK Softlines
“I am thrilled to be joining the team at Penguin Ventures and to be working on such beloved, timeless brands,” said Zoe.
Brand Licensing Europe’s online platform now open
Anyone who is registered for BLE can use the online planner to search for license-ready brands and the exhibitors who represent them – and book meetings through the Matchmaking function.
Brewdog brings The Lord of the Rings into beer
It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.
The Point.1888 bolsters Barratt line-up with flavoured water, cupcakes and milkshakes
“It’s been truly amazing to see the amount of innovation that has gone into the products, focused on delivering a product that allows Barratt’s iconic flavours to shine through,” said Bethan Garton, CCO at The Point.1888.
Universal Studios and The Weeknd launch haunted house experience inspired by his After Hours album
“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.
Warner Bros Discovery marks Friends Fan Week with RSVLTS shirts, Loungefly bags and Clue: Friends
The WB Shop is also launching new Friends products, including apparel, accessories, and home goods.
Motul partners with Depancel for Pista 24 Motul Edition watch
“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.
Anya Hindmarch brings brands like PG Tips, HP Sauce and Heinz Baked Beans into ice cream
Anya Hindmarch’s latest pop-up concept – The Ice Cream Project – is serving up a collection of unexpected ice creams celebrate Hindmarch’s favourite cult food brands.
Rose Marketing UK launches Chupa Chups freeze pops
“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.