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The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.

Widely considered the master of Italian horror films, Dario Argento’s filmography includes cult classics like Suspiria, Deep Red, Tenebre and The Bird With The Crystal Plumage.

The range of small-scale collectible statues will celebrate all iterations of Godzilla throughout its history, from its most iconic looks to new artist interpretations.

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles,” said Homesick’s Lauren Lamagna.

‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

The book includes high-resolution scans from the likes of The Cursed Earth, The Day the Law Died, The Judge Child Quest and Judge Death Lives.

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.