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“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.

“The Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.

“For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries,” said Ana Cela, Head of the Museo Thyssen’s Book and Giftshop.

One act already announced is Good NEWZ Girls, a girl group put together by Nickelodeon in collaboration with Ty Ty & Jay Brown Productions.

“The vibrant world of HexVet gives our creative team an incredible opportunity to translate the enchantment of the series into products across multiple categories,” said Pam Kaufman, President at Paramount Consumer Products.

The feature length film will land in 2023.

The Rubble series will debut in 2023, along with the big screen sequel, Paw Patrol: The Mighty Movie.

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.

The range includes t-shirts featuring album artwork, as well as sweaters embroidered with the band’s iconic Abbey Road pose.

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.