WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys

The deal marks Motul’s first expansion into licensed products.

Jeni’s teams with Dolly Parton for limited edition ice cream flavour

Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.

Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

Jeweller Martin Katz to launch new lifestyle range spanning apparel, homewares and wine

“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.

Pasta subscription box firm Pasta Evangelists launches its first cookbook with Seven Dials

Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.

Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

Lacoste debuts Polaroid apparel collection

The collection is inspired by Polaroid’s famous rainbow logo and centres around the brand’s distinctive blue, green, yellow, orange and red rainbow colours.

Cubles to expand its Little House on the Praire paper toys range

“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.

Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack

“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.

Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative

The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.

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