News
Sunny Side Up brings Motown lyrics to apparel via Amazon Merch On Demand
“To have Motown lyrical product available through the Amazon Merch on Demand programme is a first and very exciting for all parties”, said Michael Gottlieb, Founder of Sunny Side Up Consulting.
The Traitors: Live Experience will “push the boundaries of immersive entertainment”, says Immersive Everywhere
“Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.
Plunge debuts limited-edition Liquid Death ice bath
Only 300 have been made.
Aykroyds readies Yummiland apparel
“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.
Crocs launches Squishmallows collection
“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Mattel’s Barbie: A Cultural Icon exhibition lands in Italy
“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.
Ravensburger’s first Disney Lorcana Store Summit event hailed a success
“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.
Farshore readies Betty and the Yeti graphic novels
“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.
PUMA to launch Hot Wheels collections in 2025
“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.
Magic Light Pictures bolsters The Gruffalo’s food portfolio with Cocoba Chocolate, Cake Decor and Just Love Food
“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.