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“To have Motown lyrical product available through the Amazon Merch on Demand programme is a first and very exciting for all parties”, said Michael Gottlieb, Founder of Sunny Side Up Consulting.

“Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.

Only 300 have been made.

“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.