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“Insidious is one of our most popular franchises and this is a fresh and frightening new way for fans to experience it,” said Jason Blum, Founder and CEO at Blumhouse.

The Mo Willems’ Pigeon Series Tonie features songs from Don’t Let The Pigeon Drive the Bus: The Musical!

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers,” said Andrew McGuinness, Founder and CEO of Layered Reality.

The collection includes five new shades of lip gloss, each inspired by the strong women of Arcane.

“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.

“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

“After the success of our first three collections, we are delighted to be able to shine a light on some of the incredible species that thrived during the Ice Age,” said Maxine Lister, Head of Licensing at the Natural History Museum.

“Students have immediately embraced the concept, and tourists will no doubt too,” said Len Dunne, CEO at Curating Cambridge.

“We look forward to seeing how this collection will inspire conversations about art, design, and creativity during the holiday season and beyond,” said Josh Romm, Head of Global Licensing and Partnerships at The Met.