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“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“Our partnership with SCP has been an incredibly successful one and I am delighted that we have both committed to a further six years and are very much aligned on our ambitious growth plans for Peter Rabbit,” said David Sprei, Commercial Director at Penguin Ventures.

The experience is taking place at Dock X in Canada Water, London.

“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

“Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees,” said Jasen Wright, VP North America at WildBrain CPLG.

The adventure encompasses immersive rooms from Hey Duggee, Bluey, JoJo & Gran Gran and Mr Tumble and Friends.

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

“Insolit’PROD is delighted to join forces with AMC to offer series fans an immersive gaming experience highlighting iconic characters and their journeys,” said Insolit’PROD’s Valérie Keller.

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.