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Both Spirit and YOYTOY are creating product to accompany a book and plush promotion in the US with KOHL’s.

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Roucoule previously held the position of Vice President, Category and Retail Business Development at the company.

The collection takes its design cues from the cover art of The Stone Roses’ This is The One.

“Each of our new colleagues brings the unique experience and mindset needed to achieve our mission statement – to unlock the power of entertainment,” said Pophouse Entertainment Group CEO, Per Sundin.

“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.

Playing alongside footage from the show will be a score from Hans Zimmer, Jacob Shea and Sara Barone, performed by the City of Prague Philharmonic orchestra.

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

“This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion,” said Robert A. Iger, Chief Executive Officer at The Walt Disney Company.