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Other new publishing deals for the brand include partnerships with Ravensburger, Yoto Player and Ciela Norma.

“We’re thrilled to announce our partnership with Bluey, bringing families a delightful selection of Bluey inspired dishes to cook at home,” said Anna Greene, VP Brand, Insights & Strategy at Gousto.

The ‘El Duderino’ shoe boasts a ‘rug design’ inspired by the film.

The figures recreate Barry Keoghan’s Oliver Quick and Jacob Elordi’s Felix Catton in their Midsummer Night’s Dream-themed outfits.

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

“I was keen to take my experience to the next level – and working with an award-winning licensing agency across a fantastic roster of diverse brands certainly offers that opportunity,” said Comber.

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“We can’t wait for families in Europe to experience all the fun and excitement of having Bluey and her family on stage live in their city,” said director Rosemary Myers of Windmill Theatre Company.

“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets,” said Anne Bradford, Director at Poetic Brands.

The magazine will feature in-depth interviews with creative studios, design deep dives with licensees and creative catch ups with brand owners.