News
IMG eyes partners across apparel, food, toys and more for Metropolitan Transportation Authority
“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.
David Born launches Born to License podcast
“This podcast is my way of pulling back the curtain, making licensing exciting, approachable, and showing how businesses of all sizes can leverage it to grow,” said David Born, CEO of Born Licensing and Born to License.
Think Influence to helm licensing push for Blox Fruits
Blox Fruits boasts 48 billion plays globally and 2.7 million concurrent users.
Peace Collective debuts Brighton & Hove Albion F.C. apparel collection
“The Seagulls are a perfect fit as we continue to push the boundaries of football culture,” said Peace Collective.
BBC Studios bolsters Bluey’s FMCG presence
“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.
Riot Games teams with Orbit for Ambessa: Chosen Of The Wolf novel
The book, written by author C.L.Clark, focuses on fan-favourite League of Legends champion and Arcane character Ambessa Medarda.
Wacko Maria launches Stand By Me apparel collection
The range spans several Hawaiian shirts, tees, sweatshirts and a cap, all featuring shots from the 1986 film.
Magic Light Pictures details new products, promotions and activations for The Gruffalo and Friends
“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.
Flow gets the tabletop treatment
“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.
MGA Entertainment teams with BBC Studios for Little Tikes Bluey range
“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.