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“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

The launch is the first in the new Polly Pocket Collector series.

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.

The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.

“However hard it was at the time for all of us to complete, the challenge is absolutely awesome,” said Rainbow Productions MD Simon Foulkes.

“I’m excited to see what untapped talent lies out there and how we can guide them towards making their ideas into real consumer products programmes,” said competition chair Robyn Cowling.

“We hear time and time again that people want to immerse themselves in the world of Hallmark Channel Christmas movies and this venture is sure to bring our brand to life in a new, captivating way,” said Hallmark Media’s Vice President of Consumer Products, Natalie Vandergast.

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.

“Molly has an energy and a set of proven capabilities that will further enhance our ability to deliver the most immersive stories and experiences to our guests,” said Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences.