News
Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration
Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.
Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy
“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.
adidas reimagines clubs’ third kits into streetwear for LFSTLR collection
“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.
Stephanie Griggs launches new creative studio, Studio Griggs
“After a truly incredible eight-year journey at the Roald Dahl Story Company, it feels like the right time for a new adventure,” said Griggs.
Toikido brings Chuck E. Cheese and Piñata Smashlings together for in-game and in-store experiences
“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.
A24 teams with Craighill for Talk to Me ‘party hand’
In the film, the ceramic hand is used to communicate with the dead – but this one doubles as an incense burner.
Merrell to launch Jeep hiking boot next month
“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and-off-road capability for you to navigate any journey with confidence,” said Merrell’s Senior Director of Brand Marketing, Lindsey Lindemulder.
Ravensburger bolsters Disney Lorcana with Rise of the Floodborn and Disney 100 Edition
“The game has only been available for about a month, and fans are already eager for more,” said Filip Francke, Global Head of Games at Ravensburger.
Mattel teams with Microsoft for Mega Bloks Xbox 360 set
The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.
Bobby Abley readies Transformers capsule collection
“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.