News
Superplastic teams with The Weeknd for vinyl toys celebrating 10 years of Kiss Land
“The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment,” said The Weeknd.
Ramen Yokocho launches Hatsune Mike menu
The set menu includes Miku Tonkotsu Ramen, a Melo-chrome Cream Soda and a mochi donut ice cream stack featuring an edible image of the digital popstar.
Lick launches limited edition Heinz Tomato Ketchup red paint
Only 570 tins of ‘Red HTK 57’ have been made.
BRZRKR has “all the ingredients to become the next big comic universe”, says IMG
IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.
London Zoo makes licensing debut with Metrostar
“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction,” said Lee Duffy, London Zoo’s Head of Commercial.
Blonde Sheep Licensing brings Love Hearts into pet care with Assured Products
The Love Hearts range spans pet shampoos and cleaning products, as well as calming sprays and pet colognes.
WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio
“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.
Licensing Link to helm fresh product push for Haynes Group
“We recognise the immense potential of brands with heritage in the licensing industry and look forward to collaborating with the talented team at Haynes to unlock new opportunities,” said Chris Taday, Co-founder and Director of Licensing Link Europe.
Larkshead to helm licensing push for Sweet Cherry’s publishing portfolio
“By extending the retail footprint of our authors and their stories, we will be able to offer our fanbase engaging ways to further enjoy their favourite brands,” said Sweet Cherry MD Abdul Thadha.
MORI partners with Hasbro for Peppa Pig daywear and sleepwear
“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.