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“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

“Each page brings the energy of his music to life with the same kinetic fluidity of Miles’ compositions,” said Z2 Editor-in-Chief, Rantz Hoseley.

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

The themes for this year’s t-shirt design competition were Disney, Pixar, Star Wars and Marvel.

“We are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play,” said Sara Staniford, President of Revolution Beauty USA.

“Our fans love our distinctive, colourful and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” said Mathilda Engman, Head of Product at Toca Boca.

“Our team has created another faithful IP crossover that is respectful to the source” said FuturLab Co-CEO, James Marsden.

Where’s Bluey is the UK’s most popular Bluey title, selling over 100,000 copies to date.