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“However hard it was at the time for all of us to complete, the challenge is absolutely awesome,” said Rainbow Productions MD Simon Foulkes.

“I’m excited to see what untapped talent lies out there and how we can guide them towards making their ideas into real consumer products programmes,” said competition chair Robyn Cowling.

“We hear time and time again that people want to immerse themselves in the world of Hallmark Channel Christmas movies and this venture is sure to bring our brand to life in a new, captivating way,” said Hallmark Media’s Vice President of Consumer Products, Natalie Vandergast.

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.

“Molly has an energy and a set of proven capabilities that will further enhance our ability to deliver the most immersive stories and experiences to our guests,” said Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences.

The launch follows a Liverpool-centric episode of the show where Blippi visited Anfield to learn how to be a football mascot.

The ferocious Sawyer family is played by one player, with all other players stepping into the shoes of unfortunate travellers doing everything they can to survive.

“We are extremely excited about the launch of the new fragrance that honours our incredible Almond Blossom in the most graceful way,” said Marijn Veraart, Head of Global Licensing at the Van Gogh Museum.

“Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme,” said David Sprei, Commercial Director at Penguin Ventures.

Taking place on Thursday July 13th around Holborn, the treasure hunt will be marked by several local pubs, culminating in food, drinks and networking at Sway.