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“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

Licensing Expo 2024 will take place from May 21st to 23rd, while Brand Licensing Europe 2024 has been dated for September 24th to 26th.

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

The Encanto Tonie launched in the US a few weeks ago and immediately became a best-seller.

“I’m sure fans of the Hatchlings will be eager to see them in their own series, with speaking voices for the first time,” said Rovio’s Head of Brand Licensing, Hanna Valkeapää-Nokkala.

The animated watch face will see Peanuts characters interact with the watch hands, react to the weather conditions in the area and get active when the user does a workout.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

The range of non-fiction books will “surprise, delight and engage young readers with STE(A)M concepts,” while reflecting the University of Cambridge’s “diverse range of collections and academic research.”

“Millions of Italian families have welcomed Bing into their cherished daily routines, so to see our show lead this incredibly important campaign is fantastic,” said Mikael Shields, CEO at Acamar Films.