Peppa Pig turns 20

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

“This will always be a strong avenue for Peppa…” Marie-Cecile Bourdillon on Hasbro’s prize pig!

“The children of 2004 are not the children of 2024”: Gemma Rees – Global Creative & Product Development Director for Licensed Consumer Products at Hasbro – on the evolution of PEPPA PIG.

“PEPPA PIG really does resonate with us all”: Wonder’s Laura Sumner on developing PEPPA PIG costumes, balloons and more.

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.