Hasbro’s Cat O’Brien on the purpose that propels the PEPPA PIG brand

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

Old favourite, new app: Hasbro’s Kristin McKay reveals why the future’s bright for PEPPA PIG

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

Theme parks, music and more… As PEPPA PIG turns 20, Hasbro’s Esra Cafer reveals what’s new…

Esra Cafer, Hasbro’s SVP Global Brand Strategy & Management, talks all things PEPPA PIG

TOMY’s Morgan Weyl on the shared brand values of Toomies and PEPPA PIG

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

Marco Moroso – Head of Creative at HTI – on the value of simplicity

HTI’s Marco Moroso talks us through the firm’s PEPPA PIG range – and how it involved ‘reversed cubism’!

Danilo’s Dan Grant on PEPPA PIG’s enduring success in cards and calendars

Dan Grant – Danilo’s Licensing Director – shares the key traits that make PEPPA perfect for his category.

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