Champion debuts latest Muhammad Ali collaboration

Billy Langsworthy, Brands Untapped

News

by Billy Langsworthy
Published 19.08.21

Share
Champion, Muhammad Ali

The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.

Champion has launched its latest Muhammad Ali apparel collection.

This new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome. At the age of 18 as Cassius Clay, Ali travelled to the 1960 Rome Games to compete in the light heavyweight division and won all four of his fights.

The line-up spans hoodies, bike shorts, joggers, t-shirts and a stain boxing robe. The range features the Champion x Muhammad Ali signature label, while some items also sport an embroidered Cassius Clay applique and his quote: “I am the greatest, I said that before I even knew I was.”

Check out the range below:

Champion, Muhammad Ali
Champion, Muhammad Ali
Champion, Muhammad Ali

—-

To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

Champion Muhammad Ali Celebrity Sports Fashion

More Recent News

News
Smiley, Nicolas Loufrani, Fashion

Smiley opens pop-up stores in Thailand

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.

News
Licensing Link Europe, Henry Fraser, Ian Wickham, Art, Homewares, Fashion

Licensing Link Europe named licensing agent for artist Henry Fraser

“There is immense potential to bring Henry’s inspiring story and beautiful designs into a wider array of product categories,” said Ian Wickham, Director of Licensing Link Europe.

News
Jackie Robinson Estate, IMG, Sports, David Robinson, Brett Weiss

Jackie Robinson Estate appoints IMG as its exclusive global licensing agency

“We are committed to preserving and promoting Jackie’s remarkable story through creative and impactful licensing initiatives and partnerships,” said Brett Weiss, Vice President of Licensing and Business Development at IMG.

News
BBC Studios, Top Gear, Film & TV, Video Games, Stephen Davies, Tony Pearce, Reality+, Sébastien Borget, The Sandbox

BBC Studios and Reality+ bring Top Gear into The Sandbox with ‘The Stigverse’

“We’re thrilled to bring Top Gear into The Sandbox – it offers us a fantastic opportunity to reimagine the world of Top Gear for a new digital audience,” said Stephen Davies, SVP Global Licensing at BBC Studios.

News
Steven Singer Jewelers, Wicked, Fashion, Film & TV, Steven Singer, David Born, Born Licensing

Steven Singer Jewelers readies Wicked gold-dipped roses

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

News
Wensleydale Creamery, Wallace & Gromit, Food & Drink, Film & TV, Sandra Bell, Laura Burr, Aardman

Wensleydale Creamery launches Wallace & Gromit cheese truckles

“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.

Latest Jobs

Upcoming Events

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.