Champion to celebrate 45 years of Space Invaders with apparel collection

WildBrain CPLG has secured a wide-ranging partnership with Champion for a collaboration with TAITO’s Space Invaders brand.

Celebrating the game’s 45th anniversary, the collection will launch this holiday season, spanning crewnecks, t-shirts, bermuda pants, track pants and the Champion hoodie.

“The 45th anniversary is a great milestone for Space Invaders, with players from all generations now having enjoyed the game for almost half a century,” said Janet Swallow, VP Licensing at Square Enix.

“The brand continues to go from strength to strength as an icon of popular culture all over the world, and we’re looking forward to continuing to grow the merchandise program together with our trusted global partner WildBrain CPLG to really take the franchise out of this world. ”

Additional partnerships brokered by WildBrain CPLG for Space Invaders includes a direct-to-retail deal with H&M for apparel, hosiery, accessories and personal electronics cases, an apparel line with Brava Fabric, while Aquarius/NMR Distribution is also on board for gift and novelty items.

Italian fashion brand Sabor SRL will launch apparel, hosiery and headwear in Italy, Alchemy3 is on board for Space Invaders lottery tickets in the US and Canada, and Timex is developing a commemorative digital watch.

Additionally, the agency has inked extensions with existing licensees, including Bentex for apparel rights for men, women, boys, girls and toddlers in the US, and Karactermania for accessories in Spain, Portugal and Andorra.

Jasen Wright, VP North America at WildBrain CPLG, added: “Space Invaders has a remarkable international legacy and is one of the most enduring gaming brands in pop culture today, with lasting appeal across multiple generations.

“As Space Invaders celebrates its 45th anniversary in 2023, we’re excited to further expand the merchandise offering for fans through fresh, relevant and creative collaborations with a variety of equally renowned global partners.”