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Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo.
Corona has launched an eco-friendly pop-up beach bar on Porthminster beach in Cornwall.
Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo. When taken down, it will leave no trace in the natural world and every one of the bar’s elements will be returned to nature, reused or recycled.
“The best place to enjoy a beer made from 100% natural ingredients is outdoors, in nature, with friends; but we need to be careful that we protect what makes the natural world such a powerful place to disconnect – the sense of peace, space and beauty,” said Jessica McGeorge, Corona Marketing Director, Europe Zone.
“We want to demonstrate a way to get back in touch with both friends and the outdoors that doesn’t compromise either – by working with our surroundings and not against them. The natural world is the source of everything that goes into Corona, so we want to make sure we enjoy it without leaving a trace.”
Eco-builder Molly Windels-Lyte added: “We know people will be heading to the beach this summer to reunite with friends over a beer. But beaches often don’t have the infrastructure for groups of people, illustrated by some of the scenes we’ve seen lately of rubbish taking over these places of natural beauty. So the challenge with building The 100% Natural Bar was to create somewhere better-suited for socialising that kept that connection with nature.
“By limiting ourselves to natural materials, many of which are already recycled or reclaimed, we’re hoping to show that we can build by working with nature, not against it. And if we can create an entire bar that leaves no trace in the natural world, people can do likewise when they meet up with their friends.”
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