Cowell Fashion launches eco-friendly BBC Earth apparel range in South Korea

BBC Studios has partnered with Cowell Fashion to launch an eco-friendly outdoor clothing range around BBC Earth.

The range, available in South Korea, features embroidered icons of turtles, polar bears and elephants across items like windbreakers, hoodies, shorts and caps.

Designed with sustainability at its core, the collection uses materials and manufacturing processes that have been environmentally considered and are certified with the Global Recycled Standard label.

“We’re so excited to be working with Cowell to launch this BBC Earth apparel line in South Korea,” said Sophia Spinelli, Vice President, Brands and Marketing and head of BBC Studios Asia’s Consumer Products and Licensing team.

“BBC Earth is one of our most powerful and recognisable brands worldwide so we’re really pleased to now bring it to life off the screen as an apparel range for South Korean audiences. Our teams have been working hard alongside Cowell to bring this ambitious project to retail stores and ecommerce across South Korea and we are thrilled to partner with a such a prestigious global fashion company.”

Cowell Fashion Chairman Lee Soon-seop added: “In the current climate crisis caused by environmental pollution, the BBC Earth apparel line was launched with the goal of making it easier and more convenient for consumers to experience eco-friendly values.

“Available in nine stores and an online mall, we will start by introducing the values that BBC Earth represents in this clothing collection to Korean consumers. After establishing ourselves as an eco-friendly lifestyle outdoor apparel line in Korea, we plan to expand to China and Asia. We are confident that we can reach many more target markets who realise the seriousness of the climate crisis and the importance of going green.”