Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty

Crazy Aaron Enterprises Inc is launching a putty based on WildBrain’s Strawberry Shortcake brand.

In a deal brokered by WildBrain’s global licensing agency WildBrain CPLG, Crazy Aaron’s will be launching a Strawberry Shortcake SCENTsory Thinking Putty in Q4 at Barnes and Noble, Amazon, and various specialty toy retailers throughout the US.

Crazy Aaron’s also plans to roll out scented compounds, putties, and slimes based on Strawberry Shortcake’s ‘Berry Besties’ through 2025.

“I’m so excited for the opportunity to combine Strawberry Shortcake, an evergreen brand, with Crazy Aaron’s Thinking Putty,” said Aaron Muderick, Founder of Crazy Aaron’s.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults. I already can’t put mine down!”

Jeannette Hudson, Director of Licensing at WildBrain CPLG added: “As we continue to celebrate WildBrain’s beloved Strawberry Shortcake’s 45th anniversary year, we can’t wait for Crazy Aaron’s innovative product with a ‘berry’ exciting twist to hit retail shelves. Strawberry’s iconic scent will bring back a strong sense of nostalgia for fans of all ages.”