Curaleaf teams with Rolling Stone on branded cannabis products

Cannabis consumer products firm Curaleaf has launched a partnership with Rolling Stone on a new line of products celebrating the ‘symbiotic relationship between music and cannabis’.

The new line of co-branded Rolling Stone by Select products will include Select’s first-ever pre-roll, as well as The Cliq, Select’s latest pod system. Both formats will feature three strains and flavour profiles hand-selected by Rolling Stone to celebrate genre-defining artists and sounds.

“Part of my job at Curaleaf is building brands people love,” said Joe Bayern, CEO of Curaleaf.

“Select is a brand built around the relentless pursuit of progress and going to great lengths to create the best possible experience for our consumer. This is a synergy we are honoured to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years – something many other publications are only just starting to do today.

“We’re honoured and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry.”

Rolling Stone President and Chief Operating Officer Gus Wenner added: “Music and Cannabis go hand in hand. We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two.”

The partnership will also include the launch of retail space opening in Las Vegas in 2022.