Darren Lee Phillipson to helm ‘From Story to Shelf’ session at Play Creators Conference

Experienced industry creative Darren Lee Philipson will shed light on his approach to toy and content development at this year’s Play Creators Conference.

Boasting product and content development experience at the likes of Fisher-Price, Disney and Alpha, Darren now runs design_lead_play_, a consultancy that both develops product for toy firms and helps studios create toyetic, consumer product-friendly content.

“Toys and kids entertainment has always been a crucial link to creating mega franchises,” said Darren.

“My ‘Toy & Content Development: From Story to Shelf’ session will provide an informative insight into the development phases that are key to bringing these two worlds together.”

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th. For more information, or to buy a ticket, head to: https://playcreatorsconference.co.uk.