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“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.
The arrival of Deadpool & Wolverine is being marked by a collection of footwear and apparel from adidas.
The range spans two themed Rivalry Low shoes, an adizero Electric cleat, graphic tees and an adidas Originals silhouette worn in the film which will be unveiled once the film hits cinemas.
The collection features colour blocking and details centred around the characters of Deadpool and Wolverine, including tongue-and-cheek jokes on sock liners, censored language characters and storage pouches on the Deadpool-inspired Rivalry Low and adizero Electric cleat.
The Wolverine-inspired Rivalry Low includes colour blocking that nods to the yellow Wolverine Super Hero suit.
“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.
“Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
The adidas | Marvel Studios’ Deadpool & Wolverine collection will be available from August 1st.
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