Dean’s debuts The Open shortbread collection

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

Dean’s has launched a new range of all butter shortbread to celebrate The Open, including a limited edition tin designed to commemorate The 150th Open at the Old Course at St Andrews.

The range includes four tins and three cartons containing slowly hand-baked all-butter shortbread featuring imagery from the Old Course at St Andrews.

The range also includes a 75g tin of all butter shortbread rounds, designed to emulate a set of golf balls.

“We are honoured to present this range of our all butter melt in the mouth shortbread for The Open,” said Dean’s commercial director, Nick Watkin.

“With The 150th Open taking place back at the ‘home of golf’ it feels right that there should be a line of shortbread to commemorate this. The range this year makes an excellent keepsake or gift for any golf and shortbread fan.”

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.