DEICHMANN readies Bluey kids’ collection spanning footwear, bags, wallets and more

DEICHMANN is launching a Bluey collection for kids for SS25.

This collection includes sneakers, sandals, slippers, backpacks, bags, wallets and luggage, and will be available in stores and online in Germany, the UK and 25 European countries from March 31st.

“We are very pleased about this exciting collaboration,” said Drazen Pehar, Head of Brands & Licensing at DEICHMANN SE.

“As Europe’s largest shoe retailer, scalability of the campaigns is key – when selecting our license partnerships. Bluey is not only an international phenomenon but represents cultural values which are highly relevant for our consumers across Europe.”

Nicola Daglish, EMEA Licensing Manager at BBC Studios, added: “We are delighted to have secured DEICHMANN as a pan European footwear partner for Bluey. The popularity of Bluey in Europe continues to go from strength to strength and we are confident that families will fall in love with DEICHMANN’s new Bluey range.”