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“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.
Devolver Digital has signed several worldwide licensing partners for Fall Guys.
Developed by Mediatonic and published by Epic Games, Fall Guys is the massively multiplayer party game where hordes of beans take on bizarre obstacles and game show rounds in an epic quest for the Crown.
Partners on board for the brand include master toy partner Moose Toys, who have launched premium plush, action figures and collectibles.
Elsewhere, Monopoly: Fall Guys is out from Hasbro, Wow! Pods Fall Guys are available from Wow! Stuff and Bandai’s Fall Guys capsule toys are launching in the US this month.
Kotobukiya is launching collectible figures, Super Impulse are on board for mini figurines and ItemLab has sustainable Godzilla and Fall Guys collaborative plush available from the Fall Guys merch store from October.
“Fall Guys is cool, colourful, global, cross-platform, cross-generational and free for all – making it perfectly suited to consumer products,” said Fée Heyer, head of global licensing at Devolver Digital.
“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community.”
Joe Smith, vice president of global marketing, licensed brands at Moose Toys, added: “As the Fall Guys game grows in popularity the arrival of these new figures, collectibles and premium plush from Moose Toys deliver an entirely new way for fans to experience the brand they love.
“We had a blast bringing to life the first-ever Fall Guys toy line and working with the incredibly creative teams at Devolver Digital and Mediatonic.”
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