Direct to Retail bolsters Ol’ Dirty Bastard licensing slate in UK and EMEA

FanGirl Consulting & Brand Management – the agent representing Four Screens and the Ol’ Dirty Bastard estate – is now being supported by sub-agency Direct to Retail for the UK and EMEA.

New licensees have been signed across the U.K., Europe, Australia and New Zealand, including Every Street Clothing, Slay All Day, Park Agencies, Blackstone, Hybris and Empire Apparel. All licensees will be launching product during Q3 and Q4 2024.

“Four Screens has built a licensing program for the ODB brand over the past five years, including entertainment, apparel, collectible figurines, housewares and books,” said Nicole Beckett, VP and Creative Director of Four Screens.

“Our talented licensing/creative director – FanGirl’s Anita Castellar – has worked tirelessly to create fan collectibles and memorabilia that bring ODB to life, most recently adding a global component to our licensing program by teaming up with DtR in London. We are excited to now reach fans beyond the US.”