Dolly Parton and Scent Beauty launch Dolly Beauty cosmetics brand

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 23.08.24

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Dolly Parton, Scent Beauty, Steve Mormoris, Music, Fashion

“Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans,” said Steve Mormoris, Founder and CEO of Scent Beauty.

Dolly Parton has launched her own cosmetics brand – Dolly Beauty – in partnership with Scent Beauty.

“All of my life I’ve wanted to be pretty, and my new cosmetic line is going to allow me and you to be our very best,” says Dolly Parton, adding: “So, fly pretty, up, up and away. Enjoy!”

The deal – brokered by IMG – sees Dolly Beauty launch with the Heaven’s Kiss Lipstick collection in four shades: Jolene Red, Honey Plum, Rosebud, and Birthday Suit, all in rhinestone packaging. Additional lip, eye, and face products will launch throughout the remainder of 2024 and into 2025.

Steve Mormoris, Founder and CEO of Scent Beauty, said: “We are thrilled to introduce Dolly Beauty, as we believe Dolly Parton embodies many generations of women who are excited to experience this connection to one of the world’s most beloved people. Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans.”
Dolly Beauty products are now available exclusively in the US at DollyBeauty.com, with in-store rollout beginning in 2025.

Dolly Parton, Scent Beauty, Steve Mormoris, Music, Fashion

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