Dr. Seuss Enterprises details licensing promotions for Jimeka Broussard and Jenna Marson

Dr. Seuss Enterprises has promoted Jimeka Broussard to Director of Licensing for North America and Jenna Marson to Director of Licensing for international markets.

In their new roles, both Broussard and Marson will develop and manage a unified product licensing strategy aimed at generating ‘innovative programs that leverage the Dr. Seuss brand’.

Collaborating closely with VP of Operations Ellie Terveen, their efforts will focus on enhancing the overall licensing and retail strategy, and maximising market presence and engagement. All while ensuring initiatives stay central to the brand’s core mission of delivering high-quality, educational and entertaining products.

“Stepping into this new role is an exciting opportunity to elevate our licensing efforts across North America,” said Jimeka Broussard.

“I’m passionate about harnessing the strong legacy of Dr. Seuss to introduce innovative products that resonate with our audience. My goal is to cultivate strategic partnerships that trend forward and explore diverse avenues that reflect the creativity and values inherent to our brand.”

Jenna Marson added: “Leading our international licensing division is an exciting endeavour and I’m eager to extend our brand presence into new and emerging markets. To be successful you need to understand how a brand resonates with fans across diverse cultures, and we aim to create enriching experiences worldwide by building on our existing global relationships and tapping into unique regional opportunities. Fun is universal, and our characters definitely bring the fun!”

Susan Brandt, President and CEO of Dr. Seuss Enterprises, said, “Jimeka Broussard and Jenna Marson have both been instrumental in driving Dr. Seuss Enterprises’ licensing strategy across the globe. They each bring dynamic industry expertise, and they demonstrate a clear commitment to preserving the integrity of the Dr. Seuss brand as we continue to grow. Their promotions exemplify the quality of their work to date as well as their vision for the future.”