Dubai Parks and Resorts to launch Real Madrid experience in 2023

Dubai Parks and Resorts is launching a Real Madrid experience in Q4 2023.

The experience will be the first of several activations to launch as part of an exclusive multi-year partnership between Dubai Parks and Resorts and the iconic football club.

The new experience will boast audio-visual displays, interactive experiences and playable gaming interactions inspired by the ‘spirit, passion and success’ of Real Madrid.

The site will also house Real Madrid-inspired attractions such as a museum, rides, football skill games, food and beverage outlets and shops.

“We are thrilled to add this ambitious project to Dubai’s thriving entertainment and leisure offer,” said Fernando Eiroa, Chief Executive Officer at Dubai Holding Entertainment.

“We are delighted that Real Madrid has chosen Dubai Parks and Resorts as their preferred partner as we continue bringing the best international entertainment brands to the region. We look forward to engaging sports fans, families, and children in new and exciting ways and supporting an active youth community across the UAE. This project is in consonance with our vision to contribute to enhancing Dubai as a leading tourist destination.”