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The brand began life as an Australian public safety campaign from Metro Trains and has recently taken off on TikTok.
Dumb Ways to Die – the brand that began life as an Australian public safety campaign from Metro Trains – has now entered the board game space thanks to Spin Master.
The campaign first went viral in 2012, but the song used in the campaign has recently taken off on TikTok.
In the game, each player starts with three lenticular Animated Bean Death Cards, and the last person to have one or more Beans alive is the winner.
The Dumb Ways to Die card game launches this summer and you can check out the original campaign video below:
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