Duncan Hines expands Dolly Parton baking mix collection

Duncan Hines is expanding its collection of Dolly Parton baking mixes, following the successful launch of the range last year.

Four new baking mixes are debuting in the US this month as part of the brand’s multi-year partnership with the star, brokered by Dolly’s global licensing partner IMG. These include a cornbread mix, biscuit mix and two brownie mixes inspired by some of Dolly’s favourite family recipes.

“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year and I’ve been thrilled by the response,” said Dolly Parton.

“I’m really excited to launch more baking mixes steeped in my Southern roots, like Cornbread and Biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”

Audrey Ingersoll, Vice President of Sweet Treats at Conagra Brands – parent company of Duncan Hines – added: “With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022.

“We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”